The AWE Media Co.

We make brands
hard to ignore.

A creative company working across ideas, content, creators, talent and culture. Built in India. Building across the Middle East.

Explore Our Work ↘Meet The AWE Media Co. →
India ↔ Middle East
Creative. Content. Creators. Culture.
Campaign stills / Mastercard

01 / The world we operate in

Culture moves
faster than
campaigns.

Attention is fragmented.

Creators shape perception.

Content needs speed, taste and intelligence.

Brands need partners who can think, create, produce and scale.

That’s why we built AWE.

02 / What’s broken

The old model
has gaps.

01

Big agency thinking
that moves too slowly.

02

Content partners
who don’t think deeply enough.

03

Influencer campaigns
without enough structure.

04

Production partners
who don’t understand platforms.

AWE was built in the space between them.

03 / Introducing AWE

One company.
Four vertices.
One connected
system.

The AWE Media Co. brings together specialist businesses across creative, creator marketing, talent and the Middle East. Each operates with its own expertise. Together, they give brands one connected ecosystem.

01 / The AWE ecosystem01 / 04

YellAWE

The creative & content vertex.

360° creative thinking from brand strategy and campaigns to films, content and production.

Explore YellAWE →
02 / The AWE ecosystem02 / 04

AWEdeet

The creator intelligence vertex.

Data-driven, tech-enabled creator and influencer campaign management built to operate at scale.

Explore AWEdeet →
03 / The AWE ecosystem03 / 04

AWEntourage

The talent vertex.

Exclusive representation for select creators and personalities, built around meaningful partnerships and long-term careers.

Explore AWEntourage →
04 / The AWE ecosystem04 / 04

AWEbrey

The Middle East vertex.

Our UAE-based business arm connecting brands, creators and culture across India, the Middle East and beyond.

Explore AWEbrey →

One brief.
The entire
AWE ecosystem.

04 / Why AWE

Built differently
for how brands
work today.

01

New-age content instinct

We think in formats, feeds and attention spans, not just briefs.

02

Agency-level maturity

Strategy, structure and accountability are built in from day one.

03

Creator economy fluency

We speak the language of creators, platforms and audiences natively.

04

Production muscle

From concept to final delivery, execution lives close to the idea.

05

Data-backed execution

Decisions are informed. Outputs are measurable. Learning feeds the next move.

05 / What we do

From the first
thought to the
last impression.

Strategy, creativity, production, creators and distribution don’t live in separate worlds anymore. Neither do we.

01

Strategy

  • Brand Strategy
  • Communication Strategy
  • Campaign Strategy
  • Social Strategy
  • Creator Strategy
  • Cultural Intelligence
02

Creative

  • Integrated Campaigns
  • TVCs & DVCs
  • Branded Content
  • Creative Concepts
  • Original IPs
  • Copy & Design
  • AI-led Creative
03

Content

  • Always-on Content
  • Social Content
  • Short-form Video
  • Micro-content
  • Photography
  • Editorial
  • Meme Marketing
04

Influence

  • Influencer Marketing
  • Celebrity Partnerships
  • UGC
  • Regional Creator Campaigns
  • Creator Seeding
  • Performance Creators
05

Production

  • Film Production
  • Digital Production
  • Creator Production
  • Photoshoots
  • AI Production
  • Post-production
06

Amplification

  • Paid Social
  • Creator Whitelisting
  • Meta Amplification
  • Meme Distribution
  • Publisher Networks
  • Content Seeding
  • Performance Optimisation
Explore All Capabilities →

06 / Selected work

Some things
we’ve made happen.

Case / 01The AWE Media Co.
Mastercard × Citi campaign thumbnail from the supplied credentials deck

Mastercard × Citi

Turning a cashback offer into a Diwali entertainment property.

130M+Impressions
56M+Video views
85+Creators
View Case Study

Celebrity, creators and community participation transformed a transactional cashback promotion into festive entertainment.

Request the full case →
Case / 02The AWE Media Co.

HSBC SimplyPay

Turning animal instincts into a lovable payments IP.

50M+Organic views
25K+App downloads
Season 2Commissioned
View Case Study

Furfluencers made simple payments memorable through an animal-led IP, with Javed Jaffrey as the voice. Six films, each using an animal trait to explain a product benefit.

Request the full case →
Case / 03The AWE Media Co.
Swiss Beauty × Taapsee Pannu campaign thumbnail from the supplied credentials deck

Swiss Beauty × Taapsee Pannu

From product love to brand pride.

₹70Cr → ₹480CrBrand revenue, FY23 to FY26
250+Creators
2 yearsAssociation
View Case Study

A bolder brand persona and a sustained creator programme helped move Swiss Beauty from functional and affordable to aspirational and expressive.

Brand revenue across the association period, not a claim of revenue attributable solely to this campaign.

Request the full case →
Case / 04The AWE Media Co.
Bella Vita campaign thumbnail from the supplied credentials deck

Bella Vita

Making affordable fragrance feel aspirational.

₹250Cr+GMV
2 yearsBrand journey
85+Adaptations
View Case Study

A brand journey built around making affordable fragrance desirable, with celebrity storytelling and a distinctive creative world.

Request the full case →
Case / 05The AWE Media Co.

Neeman’s

Turning store visits into creator-led footfall engines.

+28%Pan-India store footfall uplift
5M+Views
20+Creators
View Case Study

Local creators brought stores into the neighbourhood conversation. Each asset received 90 days of Meta amplification.

Request the full case →
Case / 06Generative AI × Film
Knorr campaign thumbnail from the supplied credentials deck

Knorr

Five sauces. Five cultures. Five AI-made worlds.

05Sauces
05Cultural worlds
AI × FilmProduction
View Case Study

Thai, Chinese, Italian, Japanese and Mexican worlds, brought to life through an end-to-end generative AI film pipeline.

Request the full case →
See All Our Work →

07 / Scale

The work
adds up.

2

Markets
India & Middle East

Different categories. Different problems.
Same obsession with making the work matter.

08 / Our clients

We’ve been trusted
by some good company.

MastercardHSBCRBL BankCiti

Banking & Finance

09 / Where we work

India

Middle East

Ideas don’t stop at borders.
Neither do we.

With operations across India and the UAE, AWE combines local cultural understanding with cross-market execution.

Meet AWEbrey →
India

Creative / Content / Creators / Talent

UAE

Middle East Operations / Regional Campaigns / International Partnerships

10 / Our process

Less theatre.
More doing.

  1. Decode

    Understand the problem deeply before anything else.

  2. Strategize

    Shape a clear direction and define the idea.

  3. Create

    Build the work with craft and intention.

  4. Produce

    Execute with discipline and attention to detail.

  5. Amplify

    Scale through the right channels.

  6. Measure

    Track what matters and keep improving.

11 / How we’re built

Senior thinking
doesn’t disappear
after the pitch.

AWE is founder-led, with senior strategic oversight and specialist execution teams across creative, content, production, influencer marketing, talent and operations.

Sharper thinking.
Faster decisions.
More accountable delivery.

Meet The Team →

12 / Our thinking

Things we’ve
been thinking about.

Creators 01

Stop Asking Creators to Make It “Organic.”

Forthcoming

AI 02

AI Won’t Kill Advertising. It Will Kill Average Advertising Faster.

Forthcoming

Culture 03

Your Consumer Isn’t Waiting For Your Campaign Calendar.

Forthcoming

Read More Thinking →

Enough about us.

What are
we making
together?

Got a brief, a problem or just the beginning of an idea? We’re listening.

Start a Conversation →hello@theawemedia.co

Make it AWE-some.